Campaigns are a great way to attract new customers and grow your business. However, running PPC campaigns can be a challenge if you’re new at it or don’t have the time or resources to devote to learning everything about it. This article covers common mistakes many people make when running PPC campaigns.
- Lack of Campaign Goals and Strategy
Your PPC campaign needs a strategy before it can be effective. Without one, you’ll be spending money on ads that don’t bring you any closer to your goals.
Knowing what you want to achieve before you start running ads is important. With a clear idea of what your goals are, it’s possible to have a successful PPC campaign.
- Not Tracking Your Conversions and Analytics
PPC campaigns are a data-driven marketing approach, so you need to track your conversions and analytics. With this information, it’s possible to know whether or not your ads are working. You also want to ensure you’re tracking the right things: spend more time on conversion metrics than clicks. Focus on how many people who click on your ad end up making a purchase or filling out a lead form.
- Not Utilizing Geographic Targeting
Geographic targeting is an often-overlooked feature of PPC. If you’re running a local business, make sure that you’re using this feature to target the right areas and people. You can also target specific states or countries if your business has an international reach.
- Not Optimizing Your Website
The final thing you can do to get more out of your PPC campaigns is to optimize your website for better performance. This includes making sure that it loads quickly, having good internal linking and a clear site navigation structure, and ensuring that each page’s copy is compelling and relevant.
- Being Too General with Your Target Audience
When creating your PPC campaigns, you should be as specific about who you want to reach. If your business is a bakery, you shouldn’t target people who like “food” or “cooking.” Instead, get more specific with any targeting options available to you to ensure that your ads are showing only to people who are likely to be interested in what you have to offer.
- Not Using Negative Keywords
Negative keywords are helpful because they allow you to prevent your ads from showing up on irrelevant search queries and websites. This can reduce the amount of money you spend on PPC while also increasing the overall effectiveness of your campaigns.
- Not Budgeting for the Campaign
Once you’ve set up your PPC campaign, it’s important to budget. You want to have enough money in your account so that Google will run the ads. If you don’t have any funds available, then Google won’t serve your ads, and they won’t bring in any revenue at all.
Conclusion
Running a campaign can be hard work, especially if you’re new to it. However, if you take care of the basics and keep your eyes open for common mistakes that others make, you can avoid many pitfalls along the way and run more successful campaigns. Refrain from making these common PPC mistakes, and you’ll be well on your way to running successful campaigns.
Improve your campaigns with Get Found Local. Get Found Local is a full-service digital marketing agency in Gainesville, GA specializing in search engine optimization, paid search management, and local listings optimization. We work with small businesses of all types to help them achieve more success online. Contact us now and get a free quotation.